The home of the independent operation of the vertical site of the red sea or blue ocean

at the end of August, Chengta media announced that its website group according to the car and IT two business lines were split into two independent companies. In the field of automobile "car", "second-hand car home" to form a company named "car home"; in the field of IT IT168, pcpop.com, composed of attention in the field of IT media group, using Chengta media.

reporter Li Yinghuan from Beijing

vertical or comprehensive, thinking about the Internet business model has always been controversial.

especially shortly before the vertical D cotton net goods shelves, was sentenced to "death", so that the industry prospects for vertical sites once again cast a shadow.

But

and D web anti Daoxing is autohome.

at the end of August, Chengta media announced that its website group according to the car and IT two business lines were split into two independent companies. In the field of automobile "car", "second-hand car home" to form a company named "car home"; in the field of IT IT168, pcpop.com, composed of attention in the field of IT media group, using Chengta media.

car and IT vertical website group establishment Chengta media why does the car home independence? Sources said Chengta media "car", "second-hand car home" is independent of the fundamental reason is to seek listing.

although this rumor, CEO Qin cause car home but not to say yes or no, Qin cause stressed that the platform operation is the center of gravity vertical site development.

set the "vertical" advantage

in each field, only the top three, in order to survive. In the Internet industry, the law of survival seems to have become golden laws and precious rules.

in fact, the extension of the media split, with this.

talked about the split, Qin cause qichezhijia CEO said, the Board believes that the two areas of the automotive and IT industries in a completely different situation, users and customers demand as well as the future development path, there is big difference. In addition, two business groups after integration, several years of development, has become the scale of system, and has the status of the industry, the development of independent split into two companies, each will grow stronger, "the company split, transferred to the Qin cause car home CEO, Chengta media and former executive vice president Gao Yingrui and as the new Chengta media CEO.

since 2008, after the extension of the media integration, IT and car because of their different areas of service, to take a completely different resource integration strategy. IT bubble network and IT168, established the "bubble net – consumer electronics products and communities", "IT168 – oriented personal and enterprise IT portal" positioning.

while the automotive business line will be the original che16>

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