Abstract: the main men’s day, to sell some of the products for the purpose of male customers, it seems that Tmall is looking for a new growth point. This choice does seem sensible. However, identifying the growth point does not mean that Tmall’s sales can really grow. Tmall does not seem to be ready for this man’s day.
and so scribbled slogans, not seriously say this is a promotion.
whether you agree or disagree, Tmall says it’s men’s day between April 15th and April 17th. It celebrates the way men’s Day is the same as any other festival.
assembled 415 brands, including men’s, men’s shoes, bags, household appliances, cosmetics and other various categories of men. In addition, as the biggest gimmick for men’s day, Tmall men’s day also played a "every man must have a private custom" slogan, sold the men’s suit private custom.
main men’s day, sell some of the products for the purpose of male customers, it seems that Tmall is looking for a new growth point. This choice does seem sensible.
March 2014, Taobao’s women’s sales of up to 18 billion 500 million yuan, while men’s sales of only $6 billion 700 million. This data shows that men’s sales have great potential. Not only men’s clothing, men’s cosmetics. In 2012, China’s cosmetics sales of up to 200 billion, but only about 14 billion of men’s cosmetics.
in recent years, Chinese men began to pursue the quality of life, the demand for men’s and men’s cosmetics began to grow. Considering that this trend may continue for a long time, the market for men’s and men’s cosmetics will become larger and larger. Therefore, the men’s market has become an important growth point of the electricity supplier. Tmall this time men’s day, aimed at the market has not yet been fully developed, should be regarded as a good strategy.
, however, to identify the growth point does not mean that Tmall’s sales can really grow. Tmall does not seem to be ready for this man’s day. Compared to do propaganda put up a pageantry double 11, Tmall this festival a man can almost be said to be silent. There are only 30 thousand entries in Baidu’s search for Tmall men’s day, while the double has 70 million entries. In addition, Taobao and Tmall on the site, there is no obvious man’s day propaganda.
men’s section of the home page looks like a search for men in Tmall, the results of the search results page. 415 brands assembled like a hodgepodge of men’s clothing brand. The classification of some strange, such as is called a "goddess" unknown to the public category, there is selling less than one hundred yuan big T-shirt, this you, they are your goddess.