certainly do business are competitors, even ordinary small business are so, such as cake shop business is like this, now, the cake shop is fierce, there are a lot of poor management of the store closed every day, every day there are a large number of new birth cake shop. Cake shop industry potential, but at the same time many problems shop. Today, want to successfully open a cake shop, the extensive mode of operation is obviously not, must use scientific management tools, the appropriate marketing methods can be. The following is the cake shop promotional methods inventory:
a, reflect personality, clearly visible point appearance
excellent point of view design allows people to look at one can remember, through its appearance can be initially estimated the type of shop, grade, and can cause the corresponding market segments of concern. The McDonald’s golden arches " m" has become a symbol of joy. It should be noted that the external decoration of the cake shop will allow customers to misunderstand the price must be high, so that they can not rush into the consumer.
two, homemade store advertising
store advertising (POP AD), which includes store advertising, window display and placed on the table, posted on the wall of the price list, etc.. In the production of advertising should pay attention to the following two points: 1 choose the appropriate amount of advertising. Too many ads in the store will destroy the inherent characteristics of the store. 2 pay attention to posting.
three, television, radio, newspapers and other mass media
decided to use the cake shop in media advertising prior to careful analysis of various media coverage, the main audience and with them with the enterprise market segments, to find out the intersection, to create the best promotion effect.
four, the use of street flyers
distributing leaflets on the street is a common means of promotion. Because the cost is not high, many companies are using this promotion methods, but if the work is not good, usually have little effect, so we should consider the following points: 1 the contents of advertisements; pay attention to the training of staff of the 2 distribution.
five, the flow of mobile advertising to attract customers.
generally speaking, new customers are not willing to enter the guests scarce, and the light of the store to buy food, therefore, the location of the window in particular, not to place too many walls and glass walls. Usually can be used to display products, so as not to reduce the guests from outside to see the open.
a variety of promotional methods to attract more consumers, brand awareness is very important