Missed it by that much During the 1980s Saskatc

first_imgMissed it by that much! During the 1980s, Saskatchewan Tourism took control of its marketing by engaging US actor Don Adams, known for his role as Maxwell Smart or Agent 86 on the TV series Get Smart (1965-1970).Would you believe Adams appeared in a number of commercials for Saskatchewan Tourism in character as Maxwell Smart? The ads were directed by Tom Davidson and the clip below is featured on his YouTube channel.Smart’s clumsy investigative skills, his bulky and conspicuous shoe-phone and popular one-liners all feature.Given that Adams was born in Manhattan, the choice of actor may seem odd — however between 1985 and 1988, Adams was staring in a Canadian TV show comedy called Check it Out which was popular in Canada.In the heart of North America, Saskatchewan is bordered by Canadian provinces of Manitoba and Alberta. To the south it borders the American states of Montana and North Dakota.Unfortunately Adams or Smart doesn’t make it past mostly studio locations in these adverts, due to the time of the year the commercials were filmed, although there is a staged fishing scene, presumably to make reference to the origins of the name from the Plains Indian word, ‘kisiskatchewan’, meaning ‘the river that flows swiftly’ (the area’s major river).You may be hoping for your own cone-of-silence after watching these but they are an interesting snapshot into 1980s tourism marketing. *FlashbackFridayCanadaSaskatchewan Tourismlast_img read more